Peace of Mind Organizing

Director of Wow

3 July 2008

Yesterday I heard a little story on NPR’s Morning Edition about the fact that High Point University in High Point, North Carolina, has a Director of Wow, whose job it is to make the college experience extraordinary for the students. According to the NPR story, the university has instituted programs like ice cream trucks, valet parking, a concierge desk, and free snacks.

According to the university’s website, their new branding statement is “At High Point, every student receives an extraordinary education in a fun environment with caring people.”

When I heard the NPR story, I said to myself, “I want to be the Director of Wow!” That sounds like an incredible job. Then I realized, I am the Director of Wow for my own business. It’s my job to make my clients say wow. And I should make it a goal for them to say it every session.

I think I’d like to (internally) adapt High Point University’s branding statement for my business. “At Peace of Mind Organizing, every client receives an extraordinary organizing experience, in a fun environment, with a caring organizer.” That is what I strive for and, I think, what I deliver. Thanks to this tiny story on NPR, I have a great new way to think about it.

Incidentally, NPR reported that since instituting its WOW program, High Point University freshman enrollment has tripled.

Tagged with: business, priorities, success, wow

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